Fast Food Ads

[dominiquematthews]

Ever wonder why the food you are served at fast food restaurants never looks like the food in the ads? Lots of different types of fast food ads that we see on television, magazines or billboards cause us to crave the food we see, but when we actually go out and buy that food, it looks nothing like the ads. There is a lot that goes into preparing food to be photographed for advertisements. Fast food companies want to make sure that the images in their ads appeal to customers enough to make them want what they see. During the photo shoot process, all of the same ingredients are used. However, everything is much more carefully placed. The ingredients that are usually in the food are all pulled to the forefront so that all the ingredients can be seen in the ad, and so that customers know what is included. Condiments are put into the food using syringes. After all the ingredients are put together, sometimes heat is added with a hot iron to create the melting look. After the food is carefully set up and looks appealing, the photo is taken. Then the finishing touches are added using computer programs to retouch any rough areas of the food. It seems that the most important thing is drawing consumers in, rather than actual customer satisfaction. Most of the time, fast food looks pretty pathetic in comparison to the ads. A lot more care is taken into creating these ads in comparison to the minimal care put into serving the food.